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Writing a business homepage can be a daunting task. Some small businesses will find it so daunting that they’re going to pay a copywriter to write their website content. bing homepage quiz While writing a homepage may seem tricky you can use these few simple tips to stretch your budget and create stellar content that will turn visitors into customers.
The purpose of the Homepage
Writing a homepage seems tricky because it is the first point of contact regarding the business and a visitor. So it makes it extremely important to maximize this space so that you can turn a web site visitor into a customer. Allow visitor use the homepage as a way to get familiar with you and your business. In your homepage you want to make sure that you communicate everything a visitor or even a customer would need to know about your business. This includes services you provide, contact information, hours, any BBB or Yelp art logos, and information about your business etc. Insurance agencies these features easily obtainable on your homepage you are making the site easy to navigate. Sites that have easy navigation have a lower bounce rate than those that make visitors search for the information that they need. A homepage is the time to engage visitors and make them stay on your site and ultimately turn them into a customer.
Another use of the homepage is to set out to develop trust and union with the site visitor. Developing trust can be done with the addition of a BBB, Yelp, Angie’s List art logos. In addition, you can also have a link on your homepage to a review page where they can see your reviews. This will then serve to make the site visitor more comfortable and in addition it demonstrates a straight of authority that you have demonstrated within your field.
Write for your Visitor
As an English major in college, my instructors always told us to write as you are writing for someone who has no knowledge on the topic. Often times when we write about something we know about, we tend to assume that the person reading our writing has enough knowledge on the topic to understand roughly, what you’re writing about. The problem with this is that it is our premiss that someone understands where we are coming from. Premiss is something to avoid in the writing of homepage content. So, to prevent this when you start to write try putting yourself in the customers shoes and act as you know nothing about the business. Ask yourself, if you were to go to a business website, what information would you like made available to you? Once you examine and write from that point of view, you’ll be better able to effectively communicate to your visitor and possible client.
Keep It Short & Clear
With most content writing, one basic rule is to keep the writing succinct and easy to read. Lustrous text does not convert well, rather bullets and spaced-short sentences convert better. The reason being is that people don’t aim for to see solid lustrous text to get information. Headers can be used to indicate what each section of text will discuss making it easier for visitors to find the information they are seeking. Even as know in our society, people want their information quickly. Making it easily obtainable to the site visitor demonstrates that you understand the customer.
In terms of clarity, it is important that you use language within your homepage content that your customers are able to understand. This runs specifically true of more technical lingo. When they are navigating your homepage it is important to keep in mind that you want to keep them there. If they have any questions after reading your homepage, or can’t find the information they are looking for, they will simply choose another site to visit.
Keywords play a vital role in gaining visibility within the search results page. Google reported earlier this week that 50% of searcher click first page, first result. This means that achieving visibility on the search results page is more important than in the past. Gaining visibility for any business, in a market, is becoming even more competitive. Using the right keywords for your business, will not only help direct traffic to your business, but it will benefit your rankings and SEO.
Well written homepage content is important. It is the first contact that visitors have with your business. This runs specifically true for businesses without a offline. Keeping in mind writing for the visitor, keeping the content short and clear and implementing keywords will help you develop strong content for your homepage. Hiring a copywriter is an option for content creation, but as a business owner your passion and familiarity with your business will directly affect the writing of your content and visitors will be able to sense that.